21. How Embracing Her Flawsome-ness & LeadHERship Transformed Julie's Career

In this transformative episode, Corporate Wonder Woman and Change Making CEO Julie Agnew shares insights on how she transformed her mindset from an employee mindset to having the courage to embrace her flaws and step into the Corporate Wonder Woman she is today with a courageous CEO mindset instead.

Key highlights include overcoming fear, building confidence through action, and understanding the intrinsic link between self-worth and financial success. Discover the power of authenticity, embracing vulnerability, and taking ownership in the journey from employee to empowered leader.

Memorable Quotes:

• "Fear never goes away. We make friends with it and take it along for the ride."
• "Confidence, self-worth are built in moments of bravery when you do the thing."

Takeaway:
Uncover the transformative power of authenticity and self-leadHERship on the journey to becoming a courageous CEO. Embrace your flawsome self, build confidence through action, and recognize the profound impact of self-worth on your success.

Connect with Julie:

• Instagram
• Facebook
• Instagram
• FREE Unlock your Self-Worth Super Power
• FREE 3 Essential Steps to move from Employee to CEO mindset

Transcript

[00:00:00] Claudia: Hi, Julie. I'm so excited for you to be here today. This has been so long in the making, so, um, welcome to the podcast. 

[00:00:11] Julie: Hello. I'm excited to be here. Like you said, we've been planning it for a while, haven't we? So it's good to finally be here, as you said. Yeah. 

[00:00:21] Claudia: Yeah, definitely. Um, so I was just wondering if you could start off just by talking to our listeners a bit about your journey and what's, where you kind of were and, and what that's kind of looked like in your life.

Um, and how you've kind of moved forwards and yeah, a bit about 

[00:00:39] Julie: you really. Yes, of course. So. Um, I always find this quite hard. It's like sometimes it's really hard to go backwards, but I suppose it really started for me, I guess, um, in terms of my development journey. When I was around 35, 36, so I guess for anybody that's listening I am mid 40s.

I can't even believe I'm saying that now literally. I can't believe that 

[00:01:05] Claudia: either 

[00:01:07] Julie: It's scary. I am married to a crazy scottish man. I've got a crazy baby and I have a crazy corporate career which i've been in corporate since Sixteen. So, oh, that scares me to think how long I've actually had a job as well.

And around the side of that, I have, I guess what many people would call a side hustle or a side business. So, that part of it all started, I suppose, when I was 35 or 36. Scrolling Facebook one day, somebody was selling a mascara. And I thought, oh, and, and saying, do you want to try this? And I think I love, I love makeup.

I suppose I know now I'm quite creative and I thought I'll give it a go and see what happens, um, because for anybody that's maybe in a job like me, and I know you're in the corporate world as well, not the most sometimes exciting of worlds, it can be quite stressful. And so I think I was looking for a bit of an outlook, an outlet, sorry for that, and maybe a little bit of fun.

So I got into network marketing, and that really was the start, I guess, of like, maybe becoming aware of things, my self development journey, I got into personal development, and As I progressed through that, I really realized I enjoyed coaching people. So I'm now a certified coach as well, which I started that officially a couple of years ago, probably.

And as part of my corporate role. I now lead a team, which probably around the same time was me thinking, Oh, I think I'd like to be a coach. And then I was thrown into leading a team and having to develop them. So the two things aligned quite well. Prior to that, I really struggled with self confidence, self worth, but as I went through my coaching certification, I had the I was coached through the actual program myself, so it was really good because then I kind of realized I'd probably lived my life feeling less than good enough, not worthy, and I worked through all of that, um, and I'll be honest, like, I've forgotten the actual question now because I feel like I've gone on enough.

[00:03:11] Claudia: No, no, I mean, I think a lot of us can resonate with that feeling of that you're kind of going through life and you don't realize until you look back that you've been feeling so unworthy for so long, um, and. Yeah, the, the creativity, like the lack of creativity when you're on a corporate organization when they've got structures and systems and you can't possibly think outside the box and you're just like, yeah, I want to do something.

And for people who've not come across Julie before, Julie's, um, like social media is. All rainbows, you love a rainbow, it's all glitter and sparkles and it's beautiful. So when you said you saw a thing for lipstick, I was like, yeah, I totally see that. I see how that was like the first step. Like, um, but yeah, it was kind of, so basically your main kind of coaching focus.

So you have created this, um. I don't want to say thing, but your, your business is surrounded around this flawsome project. And I wonder if you could tell us a little bit more about that and, and kind of what you were thinking when you created that and what your vision for it is. Of 

[00:04:19] Julie: course. Yeah. So as I went through like my network marketing journey, I was coaching other women to do the same.

And as part of that, that's when I, I got introduced to coaching. I paid a for that to help me grow that. And. As part of all of that, I think it was really looking at what did I want to, what do I want to stand for in the world? Like, who do I want to impact? Who do I want to help? How do I want to help them?

And it was more a realisation, I think, that it was just, I don't, it sounds a bit cheesy I think to say it sometimes because people say I'm creating a movement all of the time, but it felt like that. Um, and I think one day I was just scrolling through. Pinterest and the word flawsome came up and when I read the meaning behind it, it really did sum up everything I think that I'm about and trying to encourage others and empower others to do.

So it basically means, you know, we've all got flaws and I think quite a lot of them go through life trying to hide the things that we don't like about ourselves. We hate certain parts of us and we're afraid to show that to the world. So we've got flaws but we're still awesome anyway, so flawsome. So we're still rocking our bodies.

Life regardless, and so I think I didn't want to use the word movement almost because I felt like that was quite overused and I always think we're always a work in progress and so it just felt like the Floss and Project felt like something people could feel a part of and it was bigger than me and a bigger thing and that's where that's come from really.

I absolutely 

[00:05:48] Claudia: love that. We do. So, um, we met through the same coaching program. He didn't me and I'm. I remember this. I was actually writing about this this morning in a blog. Was that I had this idea to start this podcast a long time ago, and I think you must have put up a post in the Facebook group saying, did anyone want to come on to your video interviews about how she owns it?

And I was like, yeah, I'll do it because I volunteer myself for things and then after panic and what have I done? And yeah, I just remember that. And I just loved it. That must have been such a lovely thing to do, to interview everybody and hear about their stories. I realize I've asked a very leading question there.

Was it lovely or was it not? 

[00:06:38] Julie: I think I'm completely the same in that I'll decide I'm going to do something or I'll volunteer I'm going to do it before I've given myself the chance to think about it, which I think is a really good quality actually because it means we're not In any place or any amount of time, but then we do go, Oh, um, I now have to figure out how I'm going to do it, but we did have that conversation.

I am the one that will jump off a cliff and then think, right, how am I actually going to land or what am I going to figure out? Um, so yes, it was one of those where I thought, yeah, it'd be really nice. And I am really passionate about helping women really own who they are and, and self worth. And so that was.

It was just, I don't even really know the right word to describe it, but it was, I suppose, an impactful few weeks on me because I was hearing other women's stories. And I think that sometimes when we get to the root of the things that we all think are maybe holding us back or the things that we've struggled through in life, we can relate on that level because we're not that different.

[00:07:51] Claudia: So obviously you were talking about people's self worth. Yeah. And I know this is something you're really passionate about. What was the impact for you as a person of working on your self worth? How did that change your life and how did that, yeah, what impact has it had on you? 

[00:08:10] Julie: It's had a huge impact and I think it's just, it's given me some real clarity in perhaps how I've led my, how I'd led my life up until that point.

Like I was always the person that was, didn't want to say what they really felt or thought because I was scared that that would upset someone or I'd pee people off or that people wouldn't like me or maybe they'd leave me almost. Um, that kind of thing. And I, I hated conflict. And as part of the conflict, a big thing for me was the silence.

Like I can't, I couldn't cope with silence. And I found myself, and I've done this throughout my entire life, up until the time where I think I came aware of it and decided I wanted to work on it, was even in an argument where I am the one that was in the right or was in the right, I would be the one that would say, I'm sorry, or would break that silence first because I felt so uncomfortable sitting in that silence.

Yeah. I just want to make things right, like I, I'm not bothered, and I think what I've realised is that in me doing that, one, it's not really helped me, and it's probably chipped away even more at my self worth, but two, I was never really helping anybody else develop because I was always letting Or, you know, just like brushing over it, and don't get me wrong, I still probably do that to some extent these days because I'm not perfect, but None of us 

[00:09:39] Claudia: are.

[00:09:41] Julie: I think it's really important, I had a real light bulb moment when I read a book called Boundary Boss because I have problems with that as well, and we've spoken about this before, like I went into that Thinking I need to work on where I allow other people overstepping their boundaries. And what I actually got out of that book was more so that I'm a boundary trasher, but from the side of wanting to please people and wanting to make the world better for people because I always want to swoop in, save the day.

Don't like to see people struggling or, you know, really not being able to figure things out. And in me doing that, I took away their opportunity to figure stuff out themselves, but also wasn't asking their permission, and I didn't consider their feelings. So, almost reverting how I'd been feeling for quite a lot of my life.

Now I've found I was I realized I've been doing that on the other side of it, um, and so the self worth thing for me was one, realizing that actually what I've got to say in my opinions are great quite a lot of the time, they're not always, but that it's all right for me to share them and if somebody doesn't agree we can have a conversation and sometimes it will be a very difficult conversation that we've got to have as well.

But sometimes we have to be good with that uncomfortability to be able to come out the other side of it and also to give the other person an opportunity to grow and be accountable as well as bashing myself for everything I'm not, beating myself up for everything I'm not, wearing a million different masks because I thought well this is who they want to see, that's who I should show up as for them and that was really tiring.

It keeps, isn't it, when you can't just, so, it's so, so transformative, I think. In knowing that it's okay to be who we are and you know, my saying anyway, what I realized is I'm not everybody's cup of tea, but I've, it's not that I've got good with that now because I know that I am many people's glass of champagne and I prefer champagne.

So. Exactly.

[00:11:57] Claudia: And to be honest, the champagne suits you more. 

[00:12:00] Julie: I do. Yeah, I'll drink coffee sometimes, but I'd rather be drinking, so it's bubbling. Yes, 

[00:12:08] Claudia: indeed. Um, so what kind of, um, so I totally resonated with all of that. We know we've, we've had these conversations before, but when you are so focused on people pleasing and you're just let, like you say, in the middle of an argument where you're clearly in the right, you go, actually, this is really uncomfortable.

I'm just going to let you win. Like, You're just building that resentment inside of you because whether you acknowledge it as that or not, or whether it just bubbles up, bubbles up, bubbles up, you'll be feeling this conflict inside that you're just like, I'm not happy here. And for me, it took me a long time to be able to label what that was.

Yeah. Like actually identify, okay, this is why I'm feeling uncomfortable. Um. And then just going back to what you also said about when you were doing the work with your coach and when you were doing network marketing, you were thinking about actually what do you stand for? What are your values? And I don't know about you, but I've, it's only been recently since I began all this work that I've really identified what my values are.

Wow. So obviously I already had, always had that deep down, but I didn't really name it and go, okay, actually, I don't like how this is feeling because this is, this is not in alignment with my values. Um. So for me, a lot of it was kind of taking the blinders off and go, okay, this is why I'm feeling and really examining that.

And I hadn't been labeling like those feelings. I didn't know if that's something you've come across with your clients or with yourself. 

[00:13:44] Julie: Yeah. So I, I recently launched an academy and I'm working with two ladies within that and a lot of. What we're doing is the internal stuff, which sometimes it takes us a long time to get to a place of having the clarity and almost the awareness of what we're doing, what we should label it, how it looks, how it feels.

It can take a little while to get there. But as part of going through this Academy, what I've realized is the things that I've worked on myself and that I work on with my corporate team and that I want to work on with other women and that I am doing, um, outside of my corporate job, really, it starts with what I call inner strategy.

So that is your, it's all of our internal world. So it can be confidence, the people pleasing, boundaries, procrastination, self trust, or lack of it, but quite a lot of those things. Within that, I'll always, when I sort of team that with the external strategy, cause I'm a business strategist as well, but we have to get the inner stuff right first to then supercharge the external stuff because we can do all the things and do all the tasks and apply the strategies and that.

But I think that'll only get us so far because then the self doubt kicks in, the lack of confidence. Doubting our capabilities. All of those stuff kicks in, so if we've not done the work or, and it never stops doing that inner work, as you know, it just doesn't. We have to keep doing it, but if we're doing that, we're more likely then to get the results with the external stuff.

And when we're looking at the external stuff, and whether that's in a corporate role, Knowing where we want to get to in our corporate role and how we want to lead others and who we want to be as a team member in that role, or starting our own business and going on to do that, values do come into that a lot, like who am I as a person, what do I want to be.

Being known for as a person almost, and what do I want others to think about me? Almost like, you know, if we weren't in a room, what would we want other people to say about us? And sometimes it's really hard to pinpoint that, as you say, or we don't have that clarity or label in it. And so what I encourage people to do sometimes is look at it from the opposite side.

So what do we not like? What do we not want to stand for? Because then we can really clearly see the opposite of that. Okay, I don't want to be a, you know what, so on the other side, that looks like, you know, or I don't want to be constantly doubting myself or, um, running away from things on the other side of that, that might look like courage or bravery.

I don't know if that answers your question. 

[00:16:29] Claudia: Oh, absolutely. Yeah. And I was just thinking, um, because you're, um, What we decided the topic was for today was about taking yourself from being like the employee Yeah in your corporate career or in your own business to actually being a courageous CEO Yeah, and I think a lot of it is that we don't really think we just do don't we we kind of go to work We do but it really Sit there and reflect on how is this making me feel?

Is it in alignment with my values? Like what's the next step? You kind of get sucked into this, or the next step is to go to the management position or to do this on the other. You don't necessarily, well, I didn't really plan in advance as it were. It kind of just evolved as it were. And. I was just wondering, cause I, I don't, if you don't want me to talk about this, we can cut it out afterwards.

If not, we'll leave it in, but something that I think you mentioned when we were talking in our like YouTube video was that you'd been quite unhappy in your corporate role, which is why you invest looking in the coaching. But now obviously you're really happy because you're integrating all of that things in and, and how would you think that has influenced you creating this program to help people become this empowered CEO, rather than just kind of treading water as a corporate employee?

[00:17:59] Julie: Yeah, like massively. And I think A lot of it changed for me when somebody else joined up, like, don't get me wrong, throughout my career, I've had great moments. We all go through difficult times and we all doubt, like, is this where I want to spend the rest of my life until retirement? So there's ebbs and flows within that.

But I think for me, the minute that our team grew And that we had other people join us and really, up until that point, it had just really been me, um, managing myself. I had a manager title, but I wasn't really managing anybody. It was just myself. So the minute that our business was growing and we were employed by the team members, and I then became responsible for them.

But another We had a third director join the business who is very much about people development. Um, he's had a long career in that. That's like, he's a coach. He became my mentor and coach and worked very closely with me on it. And I'll say to him, when I first had my one to one with him, I was so scared.

Like I didn't Going to say I wasn't sure how it was going to go and now I actually look forward to those meetings. Even if there is some stuff that is difficult to talk about, I still really enjoy it. But I think for me, it all changed when the people came into it, which then I enjoy, that's my favorite part of my corporate role is leading a team and helping to develop them, which made me then think, well, actually I'm enjoying this here.

I've been enjoying it in the network marketing stuff. Maybe I need to look at. Doing this properly and not winging it and actually get a qualification around it. And what I didn't realize was that in doing that it was going to impact my corporate role in the way that it has and so powerfully because it's just transformed like how I show up, the way in which I'm able to help other people.

And I think one of the biggest realizations that I had was regardless of whether you work for someone else or you work for yourself, You get a choice as to whether you go through the motions and you show up as an employee or as you, whether you show up as a leader and a CEO and I think when you can have that little mindset shift and realize you get the choice in a corporate role, you don't just have to sit there and just go through the motions.

You can, by all means, if that's what you want to do, and that's totally okay. But you can start showing up as a CEO in your corporate career, which would look like sharing your opinions of what you think might be a better idea, being more collaborative with your teammates, you know, trying to impact other members of the team, actually maybe coaching the people that are above you.

Because we can coach up as well as coaching down. And I encourage my team to do that with me as well. And I think when we do that, you know, a move from second guessing ourselves all the time, scared to make decisions and scared to make mistakes, because that could be a big thing, you know, looking for external validation all the time, from your colleagues to cheer you on, shout you out, build you up.

You get to do that for yourself first. And then when you do it for yourself first, other people then move to match you and do that for you as well. And so it's more about trusting who you are, your abilities, your capabilities, knowing that what you've got to say matters, believing that the work that you're doing is impacting the bigger version of your company.

And I think that's the real difference, but it makes such a difference, I think, to how you feel showing up as well, and the experience that you have. Yeah, and this is, this is 

[00:21:44] Claudia: something that, um, I'm in the NHS and they've been kind of trying to, um, involve for quite a few years is this idea of like shared governance so that any person, regardless of role, can make changes.

And now obviously that is a lot, lot easier said than done. And particularly in such a large organization and it, but A lot of it is viewing your colleagues, your seniors, your juniors, as just their people. We're all people. We've all got ideas and we all deserve to be heard. And I think that when you have overcome those fears of speaking up, and you've, you've actually made peace with the fact that you get to make, you get to have an opinion and you get to voice that opinion.

They're two very different things. And actually start doing that, remembering that there will be other people who are further back on the journey and might just need a little bit of a help. Yeah. Speaking up. So do you have any advice for people who have maybe been like older versions of us that I had opinions but just didn't feel like they could voice them.

Is there any tips that you might have for them that they could kind of take away? 

[00:22:58] Julie: Yeah, so I think the first thing to just do is just acknowledge that it's okay to feel scared to share your opinion. Because that's normal, and yes we get better at not feeling scared, but I don't think, well I know for a fact fear never goes away.

We just get to make friends with it, and take it along for the ride sometimes. But I think it's Really knowing who you are as a person. So really just think about who you are, what your heart is. And I'm willing to bet that whoever's listening to this is, you know, they want to be kind, they're compassionate, that you've got lovely people in your world and the listeners are going to be lovely human beings.

So I think when we think about sharing our opinions, it's about remembering the intention behind it and just. reminding ourselves in the moment that we're coming from the best place that we possibly can and if we can try and deliver it from that place and in the kindest way that we can although sometimes it's not possible to do that because we get pushed so far that we have to be stronger but on the whole delivering it as kind as then however it lands is going to be in the best way possible.

And I think it's also okay to know that even when we share our opinions, if somebody else doesn't like it, then that's not our story. That's their story and we can have a conversation about it. So. I know it can feel really scary to do it and it's easier to just squash everything back down because that's what we used to do and just stuffing it all down.

But I would also think about the, if you, if you worry about that so much, think about other people. So if you don't share that opinion, who's not going to benefit from it? So take it away from yourself almost and, and apply it to who is it going to benefit. And if you do share it, How might that impact the, your team, your partner, your friends, the world around you?

And just keep following that thread. So, okay, so if I share this, that's what's going to happen. And then that might happen. And then that might happen in a good way. Um, And that always helps me to maybe just take the leap rather than going back into my shell because confidence, self worth, trusting ourselves, it's built in the moments that we're brave enough to do the thing.

It's not built in the moments where we sit there thinking, I'll be more worthy. I'll be more confident if I wait to get to this moment. Waiting doesn't get us there, doing the thing then builds the confidence because we like, when we're on the other side of it, it's like, Oh my, like, I can't believe I've just done that.

[00:25:43] Claudia: Yeah. And that, that is so right. It goes back to what we were saying about just saying yes for things. Yeah. That you will only build confidence by doing. You're not going to build it by sitting here and going, well, I'm just going to wait till confidence knocks on the door and goes, yes, you're ready. Yeah.

It, sadly, it doesn't happen like that. So, and you can take those baby steps. So it might not be, it might just be like saying, okay, um, actually I don't like tea. Can I have a squash instead? Yeah. It can be little, you can take it little steps to build yourself up, but yeah, it's so important because I think for me, what I found is that all of those times I didn't say how I felt, it was building up inside of me and I was just.

It, it hurt me, like when you are suppressing that, it doesn't hurt the person you're suppressing it from, yes your relationship isn't authentic and genuine, but ultimately it builds up and it poisons you, and so it's much better to connect with other people in a heart centered, genuine way, you're not saying your opinions to hurt, but you're saying to have that honest relationship, and if the relationship isn't honest, then you're There's not very much point in it, is there?

It's just gonna, yeah, it's just gonna, It's not gonna help you be, become the person that you want to be. 

[00:27:15] Julie: And I think like, my coach has this really good saying, and it's really valuable throughout anything is, whenever you do something, you're either gonna get whatever you want, or you're gonna get whatever you need.

So, and it's quite powerful to think of. Because if your opinion in it doesn't lead to the thing that you've shared being implemented, or, you know, that then being the thing that happened, you're probably going to learn some sort of lesson along the way, and that lesson might be an extra brick to the foundation of your confidence as well.

Yeah. A little step like you say, Sharon, I don't like tea, could I have a squash please? The other person's probably going to go, oh my god, absolutely, I didn't know you didn't like tea, that's fine. And then it's that, it's built that little bit of confidence for you then to think, right, this is safe. For me to say what I want to say, I'm going to try and say something else.

So take, take the teeny tiny steps. Absolutely. But you don't have to take big bold leaps straight away and jump off a cliff like we do. I 

[00:28:16] Claudia: mean, I was gonna say not literally, but I have actually done some cliff jumping once. It was terrifying. Never again. Um, this again is about going, okay, yes, I'll do it.

And then be like, ah, okay. Didn't like that. Not again. Um, that's fine. It's absolutely fine. Um, so that kind of leads me. So the other day, You put up this beautiful post, which is the diagram about the, all the different aspects of your program and how it all links with, you mentioned it earlier with like your inner leadership.

And, and it was, I love it. It was like lead her shift, like with the her in the middle. Can you explain that better than my random waffle that I've just done? 

[00:29:03] Julie: Of course I can. And I actually can't take. idea. Somebody helped me with, um, the details for my program and, and document and she'd put it in there. I was like, Oh my God, like why haven't I done that before?

So yeah, for me, when I work with people, like there were, I was, there's five main things that I wanted, I want to help people with. And I was finding it difficult as to sort of how they all fit together. And really randomly on a drive into work on Friday, which is sometimes when my mind wanders, I had a massive like, Oh my God, like that's it.

So, yeah, I believe we need to work on our beliefs to make sure that we believe the right things about ourself, about what we want to do, about the world. There is the inner strategy, which we touched on earlier, which is all of your internal world. Then there is the self worth piece, which is so, so important because, you know, if we're not showing up as The most worthy person that we could be.

Others just aren't going to see us that way, are they? So there's so much work on self worth. And then there's the external strategy that I will work with people on as well. So if you imagine, like, they're four pieces of a pie. But then what I realized was, the self leadership is the thing that is wrapped around the entire thing.

And for me, self leadership looks like Taking the action over perfection. So as we are looking at our beliefs and doing that work and transforming them, it's applying that, it's doing it, it's the implementation of everything that we are learning and consuming. That's self leadership and it runs through everything and it's showing up from a place of doing and being the thing that we are looking for everybody else to do and be for us.

First, you know, we Got to lead ourselves first so that others then see like how, what our expectation is of how we're going to be treated, how we value ourselves, how we worth, worth, um, feel worth just everything else. And the self leadership piece is just you then ditching the employee trainers, flipping into the leader heels and actually taking those teeny tiny steps forward all the time.

[00:31:17] Claudia: I love that because I mean, this is a kind of common thing in coaching is that the coach can't really promise you a result because it relies on you doing the work. And if you don't do the work, no matter how good the coaches. You're not going to get the results. So I love the fact that you've like acknowledged that.

And it's kind of like, it's like the crust of the pie that keeps it all together. That actually makes it a pie rather than just random bits of filling everywhere is that you need to put it all together. We need to put it in practice and take action. I love that. Good. That's brilliant. Um, so that is the kind of the basis of your program, isn't it?

[00:31:55] Julie: So would 

[00:31:56] Claudia: you like to share a bit more about that wonderful program you've 

[00:31:59] Julie: got? Yes. So it's quite new. I'm running a round of it at the moment with a couple of lovely ladies. But it is just, it really is everything that I've just spoken about. So it's really for, I suppose, you know, corporate women who are maybe looking to start a side hustle or maybe they've got one and they want to get going with it.

Corporate women who maybe are looking to promote in their career or maybe they want to end their career and start another job, whatever it may be, or women who are new in business. I think my passion. And what I've found is that I really enjoy that, that beginning bit of people's journey, and I think that's where I can be most impactful.

I can help along the way as well, but that's where I think I get to have the most impact in terms of the things that I do. So it's helping them work through the beliefs so that their belief system is strong, and that it's at a level that matches where they are in life, because as you know, We carry beliefs through our lives that really aren't ours and we've taken them on from other people and then we're like, what the hell, like 40 years of believing that and I don't actually believe it.

So it's that, it's the inner strategy. So it's all the internal stuff that we work on because all of the things that I've kind of shared, like the confidence, the self trust, the boundaries, you know, procrastination, assertiveness, negotiation, all of that internal stuff. I used to call it inner work because I think like quite a lot of people do call it that.

But really it is your inner strategy. It's like you're in a superpower that you then get to explode out into the world as well in life and business. Um, and then teaming it with the self worth just embeds all of that and helps you to really like dig in deeper, really anchor into who you are and ditch the masks and realize that, you know, you don't like everybody, so it's okay for everybody not to like you as well.

And then once we've kind of done all of that, it's the external strategy then that then. It's supercharged by all of that. But throughout it all, it's probably me beside you saying you can do this, let's do it, just take the step. It's cheering you on. I will never do the work for anybody. It, you know, as you say.

Stop preaching. No, the thing is, even if we could do that, the person then can't own their own journey and their own travelling. That's the powerful part, and the other part, so it's, sometimes it's my size three to fours up somebody's bum, pushing them, you know, into it, but it's, that's the self leadership piece that then runs throughout it all, um, and it's twelve weeks, and I absolutely love it, so.

[00:34:35] Claudia: And, um, this, something you said to me, oh God, it was probably about a year ago, but about, um, your self worth. And how it links to your net worth and that stuck with me so much. I didn't know if you had anything more, I've just bring that on you. I'm afraid if there's anything more you want to talk about with regards to that and how like.

You know, when we are focusing on building our self worth, it doesn't just have that impact on your confidence and how you're showing up to other people, but it also has that other impact. 

[00:35:10] Julie: Yeah. So I like massively believe our self worth is intrinsically linked to our net worth. So our money making ability, but the important thing to remember is it's our self worth that impacts our net worth.

It's not the other way around because it doesn't matter how much money you've got in the bank, you are still and can be a worthy person. But when you start to work on your self worth and raise that up, your net worth has to to catch up because you, you're doing the things to transform your beliefs. You know, all of the things you, you are valuing yourself and your opinions more than anybody else's.

And you, you are acting from a different place. So the energy is different and everything's energy, right? So. As we raise the self worth up, the net worth has to follow, it has to follow. And so it does impact literally the amount of money that you get to make in your job and in your business. And that has been true in my own journey in the corporate world, but also in my team that I lead as well.

And also with women that I've worked with who've gone on to launch their own businesses as a result of that work that we've done. Fantastic. 

[00:36:21] Claudia: Um, and I know you've had lots of lovely testimonials and success stories that people will be able to find on all of your, um, social channels and your website. Um, I know that you have some special freebies for our listeners.

Um, 

[00:36:39] Julie: would you be able to 

[00:36:40] Claudia: tell them a little bit more about that and how they get them? And I'll obviously put links in the show notes. 

[00:36:45] Julie: Yes, so I have two, so depending on where they're looking to maybe go from our call, I've got a self worth one, you know, your self worth really is your superpower, so that's what that's called, and it's three tips to unlock your self worth superpower, basically.

So, um, there's that, or I've got one as well that is How to move from an employee to a CEO, um, in terms of your mindset and again, three steps to get you there. I can't remember whether I've included a fourth as an extra bonus. I can't remember. Um, but yes, I, the link I'll share with you if that's okay and then if you can Yeah, perfect.

Yeah. I mean, that's, 

[00:37:26] Claudia: I mean It might be that you're listening to this and you're thinking, okay, for me at the moment, you know, I really want to listen to what Judy said about self worth and I want to take those first steps. You might want to do both. No judgment. The resources are there. They're very valuable.

Um, but also like with the employee to CEO mindset and the fact that that covers everybody. You know, it doesn't matter if you are working in a corporate position, if you're working for yourself, like we all have some little mindset niggles that can hold us back. So it's really important to be aware of that, look into it and then do the work and, um, those resources are going to be so helpful to so many of you.

I just know it. Um. Julie, is there anything else that you would like to share with our audience? Anything, any actions they could take from today in order to help them really step into that CEO mindset? I 

[00:38:25] Julie: would say just maybe give yourself the The luxury of time, like just even if it's 5 or 10 minutes, just to sit down, get a blank page and just look at where in your life at the moment, are you allowing other people through their opinions of what you should or you shouldn't be doing dictate your life and the decisions that you're making?

Because. In terms of self worth, really the meaning of that is value, the value that we place upon ourselves. So as an extension of that, it really is looking at where have I been valuing anybody else's opinion of me or what I should be doing with my life more than my own. And if you can think, maybe just.

Write down, like, different situations. Maybe you've wanted to start a business. Maybe you've wanted to get a new job. Maybe you've wanted to buy a pair of shoes. Maybe you've wanted to do something else. Just try and, like, capture them all and just think, Right, okay, actually, is that me owning my worth in that?

Or can I now take those as lessons, and the next time that something like this comes up, would I be able to, and this is where the teeny tiny steps come in, which is what you spoke about, but, I don't know. It is okay to ask for other people's opinions, that's what I've learned. What's not okay is it is for us to allow them to stop us from doing what's actually on our heart and the thing that we know is the thing that is going to be amazing and really make us happy.

So, it's just getting clear and just thinking like Can I use that the next, use that as a practice the next time. So, think about when you're going to ask for somebody's opinion, but then just take a step back and just think, do I want to take that opinion and let it dictate what I'm going to do? Or am I going to be the CEO in this situation and take the step and get what I want or learn?

I'm going to get one of the two, which one is going to. Help me, or both of them are going to help me. 

[00:40:22] Claudia: That's so important. Um, and it, it all leads back into knowing who you truly are and what your values are. It's just what we said at the beginning is actually, if you know who you are and the things that align, someone can have an opinion, but if you know that that is not really where you want to be, you can accept that opinion, but you don't need to let it hold you back.

No. You get to make the choice. It's your life. 

[00:40:47] Julie: 100 percent and I think just the final thing that I would say and share, because we all worry about, you know, if we say something or we show up as a certain version of ourselves, it's going to piss somebody off and they're not going to like us anymore and we're never going to have anything to do with them or running a business, it can feel scary to show up as who we are.

Take a minute just to look at all of the people that you really admire, whether that's online or offline and Really look at them without your rose tinted glasses on and just really acknowledge they are just humans the same way that you are. Mm hmm. And acknowledge that, then you can realize they have flaws too.

They have things about themselves don't like and several that they don't enjoy. But I'm willing to bet in most cases the thing that you like about them the most or that you connect with them the most on Is the thing that they probably don't like about themselves the most. It's, it's the reliability because you get to connect with them on that level.

Mm-Hmm. And from there then you can think, right. If she can do that, I can do it. Yeah. And if I share this, that's gonna help somebody else. 

[00:41:52] Claudia: Yeah. Hundred percent. Oh, I love that. It has been an absolute pleasure and I'm so glad we finally managed to get this scheduled in. Um, thank you so much for coming on the podcast, 

[00:42:04] Julie: Julie.

Thank you for having me. I've loved it.